eurom@eurom.pt
Rua Doutor António Martins, 41A 1070-092 Lisboa
Cheetos Festival da Comida 24
skills
- Activation
- Branding
- Communication Design
Hands-free challenge
In 2024, Cheetos wanted to know if we had 'hands' to activate the brand at Festival de Comida, but of course: we would have to be faithful to the 'Can't touch this' concept.
We decided to create a fairly simple challenge, in which participants would have to make their way through a course of zig-zags and obstacles to feed the Chester mascot. Simple, right? There was just one small detail: they couldn't use their hands.
The participants played in pairs and competed against another team. One team member carried a ball to the other, using their elbows or any other way as long as it wasn't with their hands, while the second team member had to carry the ball between is knees to Chester's mouth.
The team that managed to get the most Cheetos into Chester's mouth in the shortest time won. As a prize, they received packets of Cheetos and prizes.
