In 2023, Doritos launched a truly revolutionary software: Doritos Crunch Cancellation - a plug-in that silences the sound of eating Doritos during games. And it needed to be introduced to Portuguese gamers.
We created a truly impactful stand at MEO XL Games in Porto, where gamers entered in pairs to try the software and witness the difference it makes in the sound while eating some delicious Doritos. And, of course, they also took a free pack home.