eurom@eurom.pt
Rua Doutor António Martins, 41A 1070-092 Lisboa
Flamin' Hot RIR 24
skills
- Activation
- Digital
- Branding
- Communication Design
- Out of Home
A festival on fire
To promote its range of spicy snacks at Rock in Rio, PepsiCo wanted to be “on fire” with an activation that would raise temperatures even higher. So, the Flamin' Wheel was born. A stand with two wheels, where two people entered and competed against each other, running as hard as they could to make the thermometer rise.
The fastest to heat up their wheel won an exclusive Flamin' Hot gift.
But we didn't stop there: we made sure that several festivalgoers were on fire, offering the hottest hairstyles and tattoos of the festival.
