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5àsec Porta Factos

skills

  • UX/UI
  • Full-stack development
  • Advertising
  • Marca
  • Design de comunicação

5àsec - Porta Factos

Challenge:
Raise consumer awareness about the environmental problems caused by plastic and encourage adherence to 5àSec's plastic reduction program to replace single-use plastic covers with reusable garment bags.

Insight:
Rewrite the history of sustainability based on real garment bags.
In other words, show the facts and, most importantly, how the Zero Plastic program can help solve the problem (In Switzerland, for example, 5àSec stores reduced plastic use by 80% in just 3 years).

Idea:
Activation in stores (or in shopping centers where there are stores), with reusable garment bags hanging. Each garment bag has a fact/statistic about the harms of plastic and the message “Save the facts, change the facts” + Offer + QR code that leads to a microsite with all the sustainability actions promoted by 5àSec: Plastic use reduction program; Hanger recovery program; Reduction in water and energy consumption, etc.

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