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Merry Cheetmas

CONTEXT
Cheetos was preparing to "lend a hand" and make the experience of several families at Wonderland even more fun and memorable. But how to make Cheetos the star of a more fun Christmas while respecting its tradition "Can't touch this"?

IDEA
We created a stand with two Christmas trees, where two participants would compete against each other to place the Cheetos star at the top of their respective trees as quickly as possible. But of course, since it's "Can't touch this"... they couldn't use their hands.

They had to place a set of balls with their elbows into a bucket, which through a pulley system gradually lifted the Cheetos star to the top of the tree. The first person to do so would win.
And that’s how the brand wished everyone a: Merry Cheetmas!

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