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Mikado Gritometro

skills

  • Design de comunicação
  • Out of home
  • Marca

Mikado Gritometro

Context
Horror cinema is a genre much appreciated by millions of people around the world. And if there is one thing that can never be missing in a good horror film, whether on the screen or in the cinema seats, it is a good scream.

Idea
Mikado continues its connection to cinema, this time helping spectators warm up their throats at the festival where the scream is king, Motelx. At the Gritómetro, the audience could test their scream before entering the cinema. Those who reached 120 decibels were proven to be true horror fans and won a pack of Mikado. The perfect snack to take to the cinema, to alternate with the scares.

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