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OREO - METRO

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  • Marca
  • Out of Home

Que OREO escolhes hoje?

Context:
OREO, being a brand very close to its audience, realized that the daily commutes of many of its consumers might be becoming a bit tedious and gray, and decided to intervene to add a bit of color and fun.

Idea:
We wrapped a stop at the Marquês de Pombal metro station with images of the OREO range and developed several messages alluding to the experience of riding the metro, combined with the particular characteristics of each OREO cookie. In this way, we managed to turn each metro ride into a delightfully fun experience!

Results:
700,000+ people impacted

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