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Pernod Ricard

In Christmas 2022, Pernod Ricard aimed to be a brand that truly participated in the lives of the Portuguese during such a special and emotional moment. Thus, we created an entire point-of-sale campaign under the claim “Celebrate to each one's taste.” And in this case, we took this premise literally.

Through a QR Code present at the POS, consumers had access to a microsite with a questionnaire about the person to whom they wanted to gift one of our products. Based on the answers, the microsite suggested the ideal gift from among the Pernod Ricard brands that matched their tastes, characteristics, and personality.

With high numbers of accesses and sales, we can affirm that Pernod Ricard made this Christmas truly celebrated “to each one's taste.”

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