eurom@eurom.pt
Rua Doutor António Martins, 41A 1070-092 Lisboa
Mondelez Snacking
skills
- Communication Design
- POS
Sowing the good to collect the best flavour
Emphasising Mondelez's commitment to sustainability and good agricultural practices was the main objective of this project. That's why we created a surprising point of sale: in the shape of a tractor. A symbol of the connection between human beings and the land, the machine conveys in a positive way that Mondelez's production follows fundamental sustainability principles.
Although the snacks are sold in supermarkets and shops, the tractor-shaped island gives the idea that their origin is deeply rooted in agricultural tradition, where care and respect for the environment are a constant.
This point of sale not only emphasises the responsible origin of snacks from the OREO, belVita, Milka, Triunfo, TUC and Chips Ahoy! brands, but also reinforces essential values: sowing the good so that consumers can reap the best, sustainable and high-quality products.