eurom@eurom.pt
Rua Doutor António Martins, 41A 1070-092 Lisboa
Trident NOS Alive 24
skills
- Activation
- Digital
- Branding
- Advertising
- Communication Design
- Out of Home
We stretched NOS Alive
Trident wanted to continue “stretching” its consumers summer good times, by rewarding them with tickets to the iconic music festival, NOS Alive.
We developed an interactive microsite in the style of Snake, where a hand stretched out and tried to collect as many gums as possible within the time limit. The best scores of the day won tickets to NOS Alive.
When it came to communicating this pastime, it's safe to say that we also stretched ourselves to the limit: we sent kits to influencers, had TV adverts, digital and static billboards, OLV, social media and points of sale.
When the festival arrived, the 'stretching continued: we had a bus that gave festivalgoers a lift to the venue, and we were fishing for the people who stretched the furthest to offer them packs of Trident.
Finally, we had a stand with an interactive wall, where participants played 'Catch the Light' in pairs and stretched as quickly as possible to press the buttons that lit up.
