eurom@eurom.pt
Rua Doutor António Martins, 41A 1070-092 Lisboa
OREO Pac-Man
skills
- Activation
- Digital
- Branding
- Communication Design
- Out of Home
Guaranteed fun
In 2024, OREO decided to launch a special edition: OREO Pac-Man. As such, it challenged us to communicate this launch at the biggest pop culture event in Portugal: Comic Con.
Knowing that this is a brand with a huge appetite for fun, we decided to activate this edition at the level it deserved, creating a giant maze and bringing the Pac-Man game to life.
Hundreds of participants chased the fun, picking up as many cookies as they could while running away from the game's ghosts.
As we didn't want it to be game over for any of the participants, in the end everyone received the world's number one cookie: OREO.
