• Advertising
  • Social media
  • Marca
  • Design de comunicação
  • Out of home


Repsol needed to conquer a new brand territory, "football." And for that, it needed to become a love brand among its fans, just like their clubs are.

To be truly heard by the fans... To be engaging... and to gain brand recognition and affection among the fans of the main Portuguese clubs. And also, in this challenging context, to launch the new partnership protocol between Repsol and SCP.

A 360 campaign was developed where the center of attention is the fans themselves, the love they feel for the club, and the energy they unconditionally give. We talked less about the brand and more about the club. That’s why the Repsol campaign to announce the new partnership with Sporting evokes the spirit of the Lion and gives the fan, the club, and the footballers the main role. This was also the case for Benfica and Porto.

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